Why I Use AdBlock

My Internet browser of choice is Mozilla Firefox. This browser allows downloading of "add-ons", special applications that add new functions and features to the browser. The most popular of these is AdBlock, a program that automatically removes and disables advertising on the Internet. Even the commercials played before some YouTube videos are taken out. Thanks to this, I have seen virtually no advertisements online for about three years now. Why did I do this? I have three reasons.

The first issue is a fairly personal one: I have been resistant to advertising since childhood. Through a few stumbling blocks in my early years where a toy seen on TV turns out to be not as fun in reality, I grew hardened against advertising claims, and began to treat ads as always lying and exaggerating in order to secure my money or my parents' money. For years now I have only trusted advertising to mean one thing: "This product exists". While sometimes impressed by given statistics, I prefer to research the product first to see if their claims are true. Since ads use fine print and exaggerated hype on every topic from usefulness to effectiveness to features to pricing, I can't trust them for anything except "this product exists".

While advertising may not work on me, that seemed like all the better reason to keep it around. It helped pay for the websites I visited, and some of them need the help. So why did I turn off the ads? There were two important things that made me use AdBlock. The first reason was that advertisers were trying too hard. Much of the advertising on the internet isn’t alluring, just annoying. Pop-up windows that take up most of the screen get in the way of your content. Pop-under windows make your taskbar flash with a new window alert, and require closing. Commercials interrupt your video experience and cause more loading and buffering. Flashing animated images can hurt your eyes and distract you from the website’s text. But worst of all, my absolute least favorite type of ad, is the ad with sound. Frequently I would be browsing a page, listening to music in another window, when my experience is ruined by a voice at high volume prattling on. "Congratulations! You've won a free Macbook Air." I knew darn well that I didn’t win anything and that the "free" Macbook was probably buried under a pile of nonsense "offer forms" and paying for shipping and handling, so in addition to interrupting my browsing and drowning out my music the ad was also insulting my intelligence. These ads frequently made me consider AdBlock, but I was always hesitant to finally pull the trigger.

The last straw was the proliferation of what are essentially cybercriminals in advertising. These are the ads that cause viruses to be downloaded onto your computer. Normally, they weren’t a problem, because all I needed to do was not click the advertisement. However, when browsing one of my regular web destinations, I noticed a news post where the administrators were apologizing for an ad their advertising service provided that could cause viruses to download to a user's computer just by them loading the ad, not even clicking it. With my computer at risk, that was the final straw, and I immediately got off the site and did not return until I had downloaded and tested AdBlock.

Through harassment, unwanted pitches, loud interruptions, and cybercrime, I was left with no option but to use AdBlock, preventing any website from ever getting advertising dollars from my visits. This is what happens when an industry seems to be built on frustrating and hurting its consumer base: The smart ones tune out entirely.